Privacy Policy

Last Updated: June 30, 2026

Welcome to the Privacy Policy for The Longevity Architect (operated by Luke Barton Ltd). We respect your privacy and are committed to protecting your personal data. This Privacy Policy informs you how we look after your personal data when you visit our website (hosted by Squarespace) and outlines your privacy rights under UK data protection laws.

1. Important Information and Who We Are

Luke Barton Ltd is the data controller responsible for your personal data (collectively referred to as "we", "us" or "our" in this policy).

Contact Details:

  • Full Name of Legal Entity: Luke Barton Ltd (Company No: 16500285)

  • Email Address: luke.barton@thelongevityarchitect.life]

  • Supervisory Authority: You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

2. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data: Includes your first name and last name.

  • Contact Data: Includes your email address and telephone number.

  • Technical Data: Includes your internet protocol (IP) address, browser type, time zone setting, operating system and platform, and other technology on the devices you use to access this website (collected automatically via Squarespace).

  • Usage Data: Includes information about how you use our website and services.

Special Note on Health Data: The Longevity Architect does not require or collect clinical, medical, or invasive biological data from day one. Any physical baseline information discussed during coaching sessions is collected purely to tailor your lifestyle habits under your direct consent and contract.

3. How Your Personal Data is Collected

We use different methods to collect data from and about you, including:

  • Direct Interactions: You give us your Identity and Contact Data by filling in booking fields, applying for a program, or communicating with us directly by text or email.

  • Automated Technologies or Interactions: As you interact with our website, Squarespace may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies and similar tracking technologies.

4. How and Why We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use your personal data in the following circumstances:

  • Performance of a Contract: To register you as a new client, manage the Longevity and Healthspan Audit, or deliver the 12-week coaching programme.

  • Legitimate Interests: Where it is necessary for our legitimate interests (e.g., keeping our records updated, running our business efficiently, and analysing website performance).

  • Consent: Where you have explicitly opted in to receive updates, emails, or marketing materials from us. You can withdraw your consent at any time.

5. Sharing Your Personal Data

We do not sell, trade, or rent your personal data to third parties for marketing purposes. However, to run our website and deliver our services smoothly, we securely share data with the following essential platforms:

  • Squarespace: Our website hosting platform, which securely processes data to keep our site operational.

  • Scheduling & Payment Providers: Third-party applications used to process your initial Audit fee (such as Stripe) and schedule your calls (such as Calendly or Acuity). They act as independent data controllers and adhere to strict security guidelines.

6. International Data Transfers

Because our website infrastructure is powered by Squarespace, your personal data may be transferred to and stored on secure servers located outside the UK (including the United States). We ensure a similar degree of protection is afforded to your data by utilising approved legal safeguards and Standard Contractual Clauses (SCCs).

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorized way, altered, or disclosed. Access to your personal data is strictly limited to Luke Barton Ltd.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

9. Your Legal Rights

Under UK data protection laws, you have specific rights regarding your personal data, including the right to:

  • Request access to your personal data.

  • Request correction of inaccurate personal data we hold about you.

  • Request erasure ("the right to be forgotten") of your personal data.

  • Object to processing or request restriction of processing of your personal data.

  • Withdraw consent at any time where we are relying on consent to process your data.

If you wish to exercise any of these rights, please contact us directly via email.