Terms and Conditions of Service
Last Updated: June 30, 2026
Please read these Terms and Conditions ("Terms") carefully before purchasing, booking, or participating in The Aeterna Protocol: Healthspan Habit Formation (the "Programme") operated by Luke Barton Ltd ("we", "us", "our"). By purchasing the Programme or booking a Longevity and Healthspan Audit, you ("the Client", "you") agree to be legally bound by these Terms.
1. The Company & Structure
Company Information: The Programme is owned and operated by Luke Barton Ltd, a company registered in England and Wales under Company Number 16500285.
The Services: We provide a 12-week mentoring and lifestyle coaching programme focused on three primary lifestyle levers: Sleep, Physical Integrity, and Metabolic Efficiency.
Contact Email: luke.barton@thelongevityarchitect.life
2. Fees, Investment, and Payment
The Investment: The standard fee for the 12-Week Programme can be found on this website.
The Audit Fee: The initial 45-minute Longevity and Healthspan Audit fee can be found on the website. If you choose to enrol in the full 12-Week Programme, this fee will be deducted from your total Programme balance.
Payment Terms: All payments must be made in full via our designated third-party payment processor (e.g., Stripe) prior to scheduling sessions, unless a structured payment plan is explicitly agreed upon in writing. We do not store financial or credit card information.
3. Statutory Right to Cancel (14-Day Cooling-Off Period)
Under the UK Consumer Contracts Regulations, because this service is purchased online, you have a statutory right to cancel this contract within 14 calendar days from the date of purchase without giving any reason.
Early Activation Waiver: If you request your initial consultation or your 12-Week Programme to begin immediately within this 14-day window, you acknowledge that you are requesting the services to start during your cancellation period.
Pro-Rata Charges: If you subsequently cancel within the 14 days after starting the service, you will be required to pay for the pro-rata cost of any coaching sessions or bespoke assessments already delivered up to the time you communicated your cancellation.
4. Cancellation, Rescheduling, and No-Show Policy
Notice Period: To reschedule a scheduled coaching session or your initial Audit, you must provide at least 24 hours advance notice via email or our automated scheduling system.
Late Cancellations & No-Shows: If you cancel with less than the required notice, or fail to attend a scheduled session, that session will be forfeited from your Programme balance and cannot be refunded or rescheduled, except under documented exceptional circumstances at our sole discretion.
5. Clear Disclaimers & Scope of Practice
Not Medical or Clinical Advice: You explicitly understand and agree that Luke Barton Ltd provides lifestyle habit-formation mentoring, accountability, and coaching. We do not provide medical, clinical, or diagnostic advice. The Programme requires no clinical testing or invasive tracking from day one.
Consultation with Physicians: The information provided through the Programme is science-backed but intended purely for educational and behavioral modification purposes. You are strongly advised to consult with a qualified medical professional or GP before making any radical changes to your exercise, nutrition, or lifestyle baselines.
No Guaranteed Outcomes: While the results are structured and compounding, your success depends entirely on your own effort, consistency, and execution. We do not guarantee specific physiological outcomes, speed of transformation, or biological metrics.
6. Client Conduct & Commitment Boundaries
Commitment: The Aeterna Protocol is built for high-performing individuals who take active ownership of their progress. This Programme is not for individuals seeking automated quick-fixes, silver bullets, or passive accountability without personal effort.
Termination for Misconduct: We reserve the right to terminate your participation in the Programme immediately, without refund, if you engage in behavior that is abusive, uncooperative, or defamatory toward us or other clients within the brand ecosystem.
7. Intellectual Property
Our Proprietary Assets: All frameworks, materials, protocols, habit-friction maps, templates, and digital assets shared with you during the 12 weeks are the exclusive intellectual property of Luke Barton Ltd.
Permitted Use: You are granted a limited, non-transferable, personal license to use these assets for your own personal vitality transformation. You are strictly prohibited from copying, distributing, selling, modifying, or using our frameworks for any commercial or professional coaching purposes without our express written permission.
8. Confidentiality and Data Protection
Confidentiality: We pledge to hold all personal disclosures, identity profiling, and professional context shared during our one-to-one coaching container in strict confidence. We will never disclose your client status or progress without your explicit, written consent.
Data Handling: Your personal details are handled in strict compliance with our Privacy Policy and the UK GDPR / Data Protection Act 2018.
9. Limitation of Liability
To the maximum extent permitted under UK law, Luke Barton Ltd shall not be liable for any direct, indirect, incidental, or consequential losses, injuries, or health complications resulting from your interpretation, application, or execution of the lifestyle habits introduced during the Programme. Our total liability under this contract shall be strictly capped at the total financial amount paid by you to us.
10. Governing Law
These Terms and any dispute or claim arising out of or in connection with them shall be governed by and construed in accordance with the laws of England and Wales. Both parties agree to submit exclusively to the jurisdiction of the courts of England and Wales.